MSA Live · 10-Year Anniversary
Craft The Story That
Connects, Converts,
and Gets You Clients
May 28–30 • Fort Lauderdale • The only in-person
MSA of the year
May 28–30 • Fort Lauderdale • The only in-person MSA of the year
Most entrepreneurs can't clearly communicate their value, which is why they struggle to attract clients and create consistent income.
In this immersive 3-day experience, you'll craft a signature story that positions you as the expert and turns your message into paying clients.
Your story worked then. Let's sharpen it for who you are now, and where your business is going.
Only 100 seats. 30 already reserved by our Mastermind community.
Fewer than 70 remaining.
Only 100 seats. 30 already reserved by our Mastermind community. Fewer than 70 remaining.
DAYS
HOURS
MIN
SEC
As Seen At & Trusted By
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+ MORE
See What You Missed
Get a Taste of What It's Like to Be In the Room
Endorsed by Legendary Speaker Les Brown
Andy Henriquez is one of the best I know at helping you craft your story and using it to make both impact and income.
Les Brown
World-Renowned Motivational Speaker
Choose Your Experience
One Room. Your Story. Your Breakthrough.
This is your chance to step into the room and craft the story that changes everything.
First-Timers
The Transformation
3-Day Live Experience
Your story starts here
Craft your Signature Story from scratch: the ONE story that becomes your business card, your sales pitch, and your legacy
Learn the proprietary Signature Story Framework™ that's generated more clients, more business and more revenue for MSA graduates
Get live, group coaching and feedback from Andy and his coaching team
Walk out with a powerful signature story you can implement IMMEDIATELY
Join a brotherhood and sisterhood of builders who will challenge you, support you, and refer you for years to come
Investment
$2,497
Payment plans available
A Personal Invitation from Andy Henriquez
Founder, Master Storyteller Academy
Friend,
Ten years ago, I had a vision.
I saw a game-changing room. A room where entrepreneurs, speakers, coaches, and leaders could come together for three days and walk out completely transformed. Not with theory. Not with motivation that fades by Monday. But with a STORY — their Signature Story — the one that opens doors, closes deals, gets them on stages, and changes lives.
That vision became the Master Storyteller Academy.
And over the last decade, I've watched God do something extraordinary through this work. I've seen shy introverts become keynote speakers. I've watched struggling coaches confidently increase their revenue. I've witnessed people find their voice for the first time at all ages and use it to make an impact and build legacies.
This May, we're coming home.
Back to South Florida. Back to where it all started. 100 seats. Three days. One room. And for the first time ever, we're bringing alumni and first-timers together for a 10-Year Anniversary Homecoming unlike anything we've ever done.
Saturday night? We're putting on a Black-Tie Soirée — cocktail-style celebration (passed appetizers + stations), DJ, music, and connection — because when you do the work, you deserve to celebrate like it.
I don't know if we'll ever do this again. Not like this.
If you've been on the fence… if you've been "thinking about it"… if you've been telling yourself "next time"... this is your next time.
The room is ready. The question is: are you?
With love and expectation,
Andy Henriquez
Founder, Master Storyteller Academy
May 28–30 · Fort Lauderdale
Don't Take My Word For It. Take Theirs.
Real MSA graduates. Real results. Real transformations.
"I am a former nurse that got frustrated after my work environment became toxic, so I decided to start my own homecare agency. Working with Andy and his team they helped me to craft my story so that I could connect with other burnt-out nurses seeking to start their own homecare agency. I made $40k at my first event following the academy and I have since used my story in all my marketing efforts to build a 7-Figure business with my husband Enock."
Sue Denis
Homecare Agency Coach
"I was able to leverage the strategies that Andy and his team shared with me to land 4 high ticket clients in my HR consulting business bringing in over $350,000 of revenue in the first quarter of this year and I am just getting started. I got in the room with Andy and his team and it completely upleveled my mindset and my business."
Fredricia Cunegin
HR Consultant
"I wanted to uplevel my game as an entrepreneur so I decided to get coaching from Andy and his team so I could get better results from the stage and on my webinars. Shortly after working with Andy I was able to close $15,000 from the front of the room and I am working on closing $150,000 during my next opportunity. Becoming a part of Andy's community immediately amplified the results in every part of my business."
Rochele Lawson
Lifestyle Creation Expert
Before You Register, Read This.
This room isn't for everyone. And that's by design.
This is NOT for you if:
You're a passive listener who wants to sit in the back and "soak it in". This is a WORKING intensive, not a seminar
You think storytelling is "nice to have" but not essential to your business. It's the most essential skill you're ignoring
You're not willing to be vulnerable, get coached, and do the work in real time. We go DEEP here
You're looking for another course to collect — this is about implementation, not information
You're not ready to invest in yourself and your message, financially, emotionally, or spiritually
This is ABSOLUTELY for you if:
You're an entrepreneur, speaker, coach, or leader who knows your message matters but it's not landing the way it should
You're tired of being the best-kept secret in your industry and you're ready to be KNOWN
You want to command stages, close high-ticket clients, and build a personal brand that outlives you
You're ready to be in a room of BUILDERS — people who are doing the work, not just talking about it
You believe your story was given to you for a reason — and you're ready to steward it with excellence
If that's you? Your seat is waiting.
May 28–30 · Fort Lauderdale
The Experience
3 Days That Change Everything
May 28–30, 2026 | South Florida
Day 1
CLARITY
Most entrepreneurs aren't losing because they lack skill. They're losing because their message is unclear. Their audience doesn't instantly "get it," so they don't buy.
On Day 1, we help you lock in:
What you do, who you help, and why it matters (in a way people understand fast)
The pain point your ideal clients are already feeling, so your story meets them where they are
The story angle that positions your offer as the obvious solution
A clear message you can use immediately on sales calls, content, and stages
Outcome: You stop rambling, stop confusing people, and start communicating your value with clarity that drives action.
Day 1: Thursday
"THE DISCOVERY"
This is where we dig. Most people don't have a story problem — they have a CLARITY problem. On Day 1, we'll walk you through the Story Discovery Process™ to uncover the defining moments of your life and business that your audience NEEDS to hear.
"I came in thinking I knew my story. By lunchtime on Day 1, I realized I'd been telling the WRONG story for 15 years." — Past MSA Attendee
At the end of Day 1 you'll be able to:
You're an entrepreneur, speaker, coach, or leader who knows your message matters but it's not landing the way it should
You're tired of being the best-kept secret in your industry and you're ready to be KNOWN
You want to command stages, close high-ticket clients, and build a personal brand that outlives you
You're ready to be in a room of BUILDERS — people who are doing the work, not just talking about it
You believe your story was given to you for a reason — and you're ready to steward it with excellence
Day 2
CRAFT
Build a signature story that connects on a human level and supports your offer.
Once you have clarity, we show you how to craft the story so it lands.
This is where most people fail. They have "a story," but it's unstructured, too long, or it doesn't connect to their offer. So it inspires… but doesn't convert.
On Day 2, we build your story using a proven framework so you can:
Structure your story so it's easy to follow and impossible to ignore
Create a universal theme that makes your message resonate across audiences
Choose the right moments to include (and cut the ones that dilute your impact)
Tie your story directly to your value so people understand why you're the expert
Outcome: You walk out with a signature story that people remember, repeat, and respond to.
Day 3
"THE DELIVERY"
Deliver with confidence and turn connection into clients.
A great story on paper won't make you money if you can't deliver it with power.
Day 3 is where we tighten your delivery and show you how to use your story strategically so it creates trust and moves people toward a decision.
You'll learn how to:
Deliver your story with confidence (without sounding rehearsed or over-emotional)
Use emotion the right way so people feel it and still see your authority
Handle "I need to think about it" before it ever shows up
Transition from story to offer naturally, so selling feels easy and clean
Get live practice and feedback so you leave knowing it works
Outcome: You leave with a story you can confidently use to connect, convert, and enroll clients.
Day 3: Saturday
"THE DELIVERY"
Day 3 is where you DELIVER. You'll take the stage — yes, YOU — and present your Signature Story to other attendees. You'll get real-time feedback from the coaches and the community.
You'll learn how to:
A polished, ready-to-deliver Signature Story
Video of your story delivery (content gold)
A personalized action plan: exactly how to deploy your story
A network of people who now KNOW your story and will champion you
The confidence that comes from DOING the thing, not just learning about it
Saturday Night: The Black-Tie Soirée
You Did the Work. Now We Celebrate.
Cocktail-style celebration (passed appetizers + stations), DJ, music, and connection.
Red carpet arrival and professional photography
DJ-led music and celebration atmosphere
Special recognition moment honoring the MSA journey
Special Surprise Guest
Cocktail-style food experience
Connection with ambitious entrepreneurs in the room
Dress code: Black tie · Vibe: Elevated · Energy: High
Included in your registration — no additional cost.
May 28–30 · Fort Lauderdale
Let's Talk About What You're Actually Getting.
Andy Henriquez's private 1-on-1 storytelling clients pay $30,000 for one day of coaching. Fortune 500 companies pay $25,000+ for a single keynote. This is NOT that. This is three full days, live, in-person, for a fraction of what private clients invest.
3-Day MSA LIVE Intensive (In-Person Training Experience)
$5,000
The Signature Story Framework™ (Proprietary System)
$2,500
Live Story Coaching + Feedback Throughout the Intensive
$5,000
10-Year Anniversary Black-Tie Soirée Experience
$500
Guided Story Practice + Self-Capture Content Opportunities
$500
Story Deployment Action Plan (Post-Event Guide)
$1,000
Access to the MSA Alumni Community / Network
$2,000
TOTAL VALUE:
$16,500
3-Day MSA LIVE Intensive (In-Person Training Experience)
$5,000
The Signature Story Framework™ (Proprietary System)
$2,500
Live Story Coaching + Feedback Throughout the Intensive
$5,000
10-Year Anniversary Black-Tie Soirée Experience
$500
Guided Story Practice + Self-Capture Content Opportunities
$500
Story Deployment Action Plan (Post-Event Guide)
$1,000
Access to the MSA Alumni Community / Network
$2,000
TOTAL VALUE:
$16,500
Your Investment: $2,497
That's 85% off the total value.
How much revenue have you left on the table because your message didn't land?
How many stages have you NOT been invited to because nobody knows your story?
How many clients walked away because you couldn't articulate your value?
The cost of inaction isn't $2,497. The cost of inaction is another year of being invisible.
MSA Live Will Be Held At
DoubleTree Resort by Hilton Hollywood Beach
Fort Lauderdale
In Sunny Florida
On May 28th, 29th, and 30th
Discounted room prices are available with your ticket.
Real Stories, Real Results
Hear It From Them
MSA graduates share how crafting their Signature Story transformed their business and their life.
Mykal White
Founder of Nunda
Spiceda Jackson
Accountant
Ron & Natasha
Heavenly Matched Partners
Lens Faustin
Co founder of the Glory Candle
Sofia Demartino
Social Impact Entrepreneur
Craig Edmond
Owner of Chosen One Movers
Joe Rivera
Resilience Coach
Frequently Asked Questions
When and where is the event?
May 28–30, 2026 in South Florida. The exact venue will be announced to registered attendees. It will be a premium, intimate setting designed for 100 people — not a convention hall with thousands.
Are payment plans available?
Yes. We offer payment plan options for the First-Timer investment. Details are available on the checkout page. Alumni pricing is a single payment.
What should I wear?
Days 1–3 are business casual. Come comfortable and ready to work. Saturday night is BLACK TIE for the Soirée — cocktail-style celebration (passed appetizers + stations), DJ, music, and connection. Yes, we dress up. Yes, it's worth it.
Is travel and accommodation included?
No. Your registration covers the full 3-day intensive, the Saturday night Black-Tie Soirée (cocktail-style celebration with passed appetizers + stations, DJ, music, and connection), and all materials. Travel, accommodation, and meals outside the event are on you. We will provide a recommended hotel block for registered attendees.
What if I can't make it — is there a refund policy?
Due to the intimate nature of this event (100 seats), all sales are final. However, you may transfer your registration to another person up to 30 days before the event.
Is this worth it if I already have a coach or I'm in another program?
Absolutely. MSA doesn't replace your coach or program. It gives you the ONE skill that makes everything else work better: the ability to tell your story in a way that moves people to action. Many of our graduates are in multiple programs. They consistently say MSA is the one that made everything else click.
What results can I realistically expect?
Every graduate's results depend on their implementation, but here's what we consistently see: within 12 months, the average MSA graduate reports a 25% revenue increase. Graduates have gone on to land TEDx stages, secure million-dollar contracts, double their fees, and go from zero clients to full rosters.
Will Andy be there the whole time?
Every. Single. Minute. This is not a branded event with guest speakers filling time. Andy personally leads all three days and coaches every participant. He'll be at the Soirée Saturday night. That's the MSA difference.
Can I bring my team?
Yes — and we encourage it. Each team member needs their own registration. Contact us for group pricing on 3+ seats.
What's the Guest Pass?
When Alumni register at the $697 Welcome Home price, they unlock a unique Guest Pass: a second registration at $997 (instead of $2,497) for one person of their choice. Guest Passes are subject to availability.
I'm an introvert / I'm nervous about getting on stage. Is this for me?
Some of our most powerful graduates walked in terrified and walked out transformed. MSA is not about being loud or extroverted. It's about being AUTHENTIC. Andy creates one of the safest, most supportive environments you'll ever be in. You'll be challenged, but you'll never be alone.
Still have questions? Email us or DM @andyhenriquez on Instagram. We respond within 24 hours
DAYS
HOURS
MIN
SEC
THIS IS IT.
10 years of transformation. Hundreds of stories told. Millions of dollars generated. And for the first time ever, a Homecoming.
100 seats. That's it. When they're gone, they're gone.
Only 47 seats remaining.
You've read this far for a reason. Something in you KNOWS this is your moment. Don't let the voice of doubt talk louder than the voice of destiny.
Your story is worth telling. Your business deserves a message that MOVES people. And the room where it all comes together is waiting for you.
May 28–30, 2026 · South Florida · 100 Seats
Many MSA graduates go on to join our exclusive Mastermind community — a high-level, ongoing mentorship experience with Andy for those ready for the next level. Details are shared during the event.
"The two most important days in your life are the day you are born and the day you find out why." - Mark Twain